Ok I admit it – I love gadgets and the latest thing. This is why I’ve recently had TiVo from Virgin Media and am slowly getting used to the new way of organising my television viewing.
TiVo is not exactly ‘new’ – it has had a launch before, about 10 years ago and had a hard time of it no thanks to Sky I believe – who went into partnership with them and then promptly brought out Sky+. As people now are more used than they were several years ago to getting content when they like (through YouTube/internet/Sky+ etc.), Virgin are launching this again.
The model is quite clever. The system ‘learns’ your viewing habits, what you record etc. and you can ‘favourite’ programmes that you like or ‘dislike’ programmes you don’t. The system will then suggest other programmes you might be interested in, again that you can ‘like’ or ‘dislike’. From this information, the system will build up a whole evening’s viewing.
This is quite a powerful model and one that advertisers are now having to deal with. I don’t think I’ve watched an advert for weeks!
But is this the future of broadcasting? A conversation recently with some fellow twitterers had me thinking. we were having a conversation about trying to record the top 40 on a Sunday evening on our radio cassettes (yes readers.. THAT old!!). This seemed to be everyone’s experience and we could all relate and talk about it. If the model for TV is going to be similar to TiVo – content is watched as and when you want – then the shared experience is lost and the water cooler moment disappears.
If we were to translate this model over to an LMS system, where content is ‘pushed’ to the learning based on their job profile/competencies etc. then many of the courses or content will be tailored to them only. This would mean that when they attend any courses, they are unlikely to be attending with any of their team.. Would this then isolate them when they get back to the business? Is part of the learning experience discussing this with colleagues, learning together?
A recent article tweeted by @craigtaylor74 talks about LMS in these terms. This would mean then that the L&D department would be even more of a curator, managing the content, making sure that content is up to date and then flagged up to the relevant area.
So with the Google search model being applied to more software, could this benefit the L&D department and the business at the same time? Should we be wary of just letting the delegate ‘like’ or ‘dislike’ their content?
What do you think?
(picture courtesy of Salvatore Vuomo)