Another string to our bow

As a learning designer I seem to be asked to do more than just design online learning or other ‘learning’ interventions.

As part of a large project at the end of last year I was asked to create a video that would be shown to the business which would give a high level view of the new system that was to be introduced.  This provided me with a couple of problems – I’ve never worked in marketing/PR – so how can I make something as dry as a new system interesting and engaging?  The brief was – make it upbeat.

So I thought that it would be good to get an authentic voice from people who had already used the system, and maybe get them to answer some questions or concerns from the people who were getting it.

I also wanted to show the interface and how to navigate around it.  Here is the first part of the video (I took out the bit with the system!)

To any of you who have developed video as a demo/into to a concept etc. I’d love to hear your feedback, as I think I may be doing more of these this year, and would like to get better with each one!

I filmed this on a Canon D600 and edited in iMovie using Keynote for the text.

I do not own the copyright to the music  M83 – Midnight city.

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