A recent tweet by Craig Taylor and a company called Wistia got me thinking about video for learning. Video has been gathering pace over the last few years and more companies are introducing this as part of their learning strategy.
The Wistia blog has some very good ideas, and I think that for a company who deal with video every day, it’s both refreshing and honest of them to chart their journey with video as a marketing tool.
How do I change the toner? – was the question that prompted the video below. I thought that this would be a great opportunity to demonstrate how useful video could be in the business so within half an hour I’d created this video about how to change the toner in the printer. I filmed it on iPhone and edited on iPad with the iMovie app. At the time we were using Jam as our social platform and I could upload the video from my pad.
So if you are just starting off with introducing video, try with something that is necessary but infrequent – or even something that you are always asked about.
Chances are that if more than two people ask you how to do something more people want to know how to do it but won’t ask.
Then when you are asked again – point them in the direction of the video which will get them used to using/searching for video.
What else would be ideal for a short video tutorial?
Have you found resistance to using video as a reference tool?