Category Archives: Social Media

How do I change the toner?

A recent tweet by Craig Taylor and a company called Wistia got me thinking about video for learning.  Video has been gathering pace over the last few years and more companies are introducing this as part of their learning strategy.

The Wistia blog has some very good ideas, and I think that for a company who deal with video every day, it’s both refreshing and honest of them to chart their journey with video as a marketing tool.

How do I change the toner?  – was the question that prompted the video below.  I thought that this would be a great opportunity to demonstrate how useful video could be in the business so within half an hour I’d created this video about how to change the toner in the printer.  I filmed it on iPhone and edited on iPad with the iMovie app. At the time we were using Jam as our social platform and I could upload the video from my pad.

So if you are just starting off with introducing video, try with something that is necessary but infrequent – or even something that you are always asked about.

Chances are that if more than two people ask you how to do something more people want to know how to do it but won’t ask.

Then when you are asked again – point them in the direction of the video which will get them used to using/searching for video.

What else would be ideal for a short video tutorial?

Have you found resistance to using video as a reference tool?

When people just don’t get it…

We see it time and time again, and no one seems to learn from past mistakes.  To all directors out there – LOOK and LISTEN to what is going on!

We have recently been using Jam as an internal platform for communication and social interaction at work.  This has only been rolled out to the HR function at the moment, and L&D being aligned to that division has also had access.  Needless to say, the Curriculum department has embraced this new platform and is contributing to some good conversations there.  Our team were contributing heavily to our Sharepoint platform as well, so we are already a far way down the road compared to some of our HR colleagues.  However….

Our directors are behind this.  Our HR director is enthusiastic about this.  But oh dear…the practical reality is far from exemplary.  I am trying to think of a reply to one of our director’s blog posts.  This post was a ‘newsletter’ which had already gone out to the division by email.  It was if they had suddenly remembered Jam and copied and pasted it over.  This must have been about 3000 words.  The heart sinks and I never got past the 4th paragraph…

Since then, there has been two replies to this post…but nothing from the author.  There has been no feedback from her, or comment on any other posts. I tried to look the other day to see how she is interacting with the division on Jam – what did I find?  Nothing.  So for all the enthusiasm about everyone else using this platform, our leaders don’t see this as a way forward or in any way important (please – don’t use the ‘busy’ excuse..)

By thinking about this strategically, she could have done so much more, and raised her profile with probably little more effort than penning the ‘newsletter’.  These would be simple steps to show how to use the platform effectively..

  • Split this ‘newsletter’ up into bite sized pieces.  If you are too busy to contribute, I can guarantee that other people will be too busy to read a great big post.
  • By spreading these out over a period of time, people get to see your name on Jam, and that you are contributing.
  • Reply to people to take the time to comment on your blog.  It shows you are listening.
  • Liking a comment that someone has posted takes no time at all.  Why not go in when you’re having a coffee and comment on a few posts?
  • Post short bursts of whatever is on your mind.  Throw a question out there – you could get some interesting and innovative replies

Most importantly, this will eventually be rolled out to the business.  Your contributions will be used as a template for other directors/managers in the business.  If we are not demonstrating the behaviours, then what incentive is there for the them to follow?

Are there any more ideas I could suggest to get more interaction?

Thanks to John Stepper’s inspirational blog for these ideas..